Fundraiser Masters Blog

Every man according as he purposeth in his heart, so let him give; not grudgingly, or of necessity: for God loveth a cheerful giver. II Corinthians 9:7

The Bible tells us not to give grudgingly or of necessity.

What was the last fundraiser you bought? Was it cookie dough? Wrapping paper? Coupon Book?  Be honest, did you ever buy those things because you felt obligated or pressured? Did you buy the fundraiser only to help the cause but not because the item purchased was worth the value given? How many coupons did you actually use? Did they cover your cost of the book? Was the cookie dough or wrapping paper worth twice the cost of what you could buy similar items at a chain store?  Did you cheerfully give more money for something worth less?

Let’s reverse the rolls, perhaps you were raising money and selling products like these. Do you think everyone bought the products because of the value of the item or because they wanted to help you out and your cause? We have all been there and that’s not the way to maximize your fundraiser.

What is the secret to fundraising that could increase your bottom line profits buy 2000%?

The secret to fundraising is (sfx: drum roll)

Giving more value then the monetary cost of the item.

(sfx:tada)

What? That’s it? How do you give more value then what someone is willing to pay for it?

(sfx:tada)

Personalization!